If you had to pick one favourite colour what would it be? We are not talking about your clothes or paint in your living room. The question is: What colour appeals to you the most?
Don’t think twice. Answer it spontaneously. It’s okay to have two or three favourite colours, though.
Many people are unaware of the impact colours have on our thoughts, emotions, and behaviours in everyday life. For instance, it’s extremely likely that you have purchased something in a store or chosen one product over another due to what brands call colour marketing: targeting brands, colours, and adverts based on colours that will influence you to buy.
It’s not a secret that colours are powerful communicative and psychological means. You can influence people’s feelings or actions in certain circumstances by using a specific combination of colours.
Your personality colour reflects your weaknesses and obviously, your personality strengths. It says what your deep needs are and reveals things about yourself that you might not be aware of.
Red is a bold colour choice that’s been associated with excitement, passion, danger, thrill, energy, and action. You may notice that some brands use red for their “call to action” buttons (“order now,” “shop now,” etc.). This is because red is an intense colour that is able to provoke strong emotions which can encourage you to buy things.
Personality traits of red:
- Can be a little impulsive
- Can be perceived as intimidating
Your spontaneous nature and need for adventure makes you a passionate and ambitious individual, and you also might harbour a slight competitive streak. Are you looking for an opportunity to stand out? Do you enjoy being the centre of attention? Red is the colour choice to let the world know you choose to live life to the fullest.
Blue is stable, harmonious, peaceful, and trustworthy. Brands who want to be most well-known for their durability, strength, or reliability will use blue in their logos. Personality traits of blue:
- In regards to productivity, you like to strategize the best way to handle a task and can adapt when obstacles arise
Having a personality colour blue suggests a tendency to having a fixed set of principles and desire to live according to these principles. It is also a peaceful personality type.
Orange as a favourite colour is said to represent a great need for socialisation and a desire for human companionship. Orange is said to represent a need for personal physical or social challenges within your life; a need for healthy respect and acceptance within a group setting.
People with an orange personality type can be described as social butterflies. They sincerely love people and like to be around others.
Two of the things that make the world go ’round are associated with the colour green: nature and money. Green can signify growth, fertility, health, wealth, wellness, or generosity. Green can also be associated with negative connotations such as jealousy or envy.
Personality traits of green:
- Loves to give advice
- Loves to help others
- Enjoys the outdoors and finds balance in life important
- In regards to productivity, you like to analyse the situation before diving in, you’re a problem solver and you can find inventive ways to think outside the box
If green is your favourite, you have a deep need to belong, to love and be loved, and to feel safe and secure. You need acceptance and acknowledgment for the everyday things you do for others – just a ‘thank you’ is sufficient.
Purple can be connected to royalty, power, privilege, wisdom, and spirituality. Purple can be something of a frustrating colour as well, as it can cause feelings of frustration or be perceived as arrogant. Personality traits of purple:
- Craves own identity
- Loves unique things and wants to stand out from the pack
- Dances to the music no one else can hear
- You thrive on creativity and inspiration strikes you randomly, allowing you to tune out the world and focus on it
Lovers of purple are said to be a good judge of character, and a visionary with a great need to participate in humanitarian issues. Active and compassionate, purple lovers are said to be constantly analysing and observing everything that crosses their path. A little moody sometimes? Maybe, but that’s only because you experience and feel everything so deeply.
Pink is often associated with femininity, playfulness, and love, but pink can also be perceived as a somewhat immature colour. You will notice a lot of pink in a child’s toy packaging or brands to signal playful, whimsical fun. Other brands (Victoria Secret for example) have signified the colour to mean something cute, fun, playful and sexy.
Personality traits of pink:
- Maybe a little naive
- You wear your heart on your sleeve and aren’t afraid to express your emotions
- Love and family are important to you
Your romantic view of life is said to bring you to have idealistic standards. with a sweet, charming side that often makes you a delicate and lovable individual. Pink often can represent softness and femininity, and a deep need to be accepted and loved unconditionally.
White is often associated with purity – in Western cultures, white is for weddings and hospitals, often signifying purity, cleanliness, and order.Personality traits of white:
- Perhaps a bit naive
- You like things clean and orderly
- You like the thought of a “fresh start” or a blank canvas
Is there any colour more cheerful than yellow? Yellow as a favourite colour is said to represent happiness and a love of learning. You probably love to express your individuality by creating new ideas and sharing your collected knowledge with others, and might have a deep need for logical order in your everyday life. Yellow is the colour of sunshine, and will instantly invite feelings of warmth, happiness, and love into your home.
According to colour psychology, people with yellow personalities are perfectionists; they have high expectations and big plans.
They are the type of people who spend a lot of time dreaming and imagining how things could be.
They have big goals; however, they need to work on themselves and stay focused on achieving these goals.
The yellow personality type is fun and exciting to be around.
Their sophisticated manners, combined with a great sense of humour, makes them an excellent company.
Turquoise as a favourite colour is said to represent a deep need to create an emotional balance in your life, with a desire to express your hopes and dreams (whether they be idealistic or not). Turquoise is said to represent a desire to make your own way in the world and under your very own unique terms. A popular colour choice in kitchens and homes of the 1950s, the addition of cool-toned turqoise will instantly brighten up any space.
If turquoise is your favourite colour your deepest need is to create emotional balance in your life, to be able to express your hopes and dreams no matter how idealistic they may be and to make your own way in the world under your own terms.
If gold is your favourite colour, you radiate charisma, personality and individuality, making others feel relaxed and valued in your company.
You are a loving and compassionate person who shows great personal warmth to all you meet – others feel empowered when in your presence.
With your magnetism and your positive outlook on life, you draw people to you who aspire to your level of success.
When living to the highest level of the colour gold, you often exhibit great spiritual qualities, seeking and giving unconditional love and understanding to all you meet.
As a personality colour gold you relish the attention, respect, warmth and friendliness that you tend to receive from others in return for your kindness, compassion and love.
Similarly, the colours you dislike say a lot about your weaknesses and vulnerabilities.
They do not recommend avoiding any particular colour altogether, but incorporating a little bit of everything is preferable.
For those who struggle to define their favourite colour, it’s generally suggested to look for patterns in choices of clothing and decorative items.
Often you will find a tendency to choose specific colours, which suggests that these are your personality colours.
Moreover, a change of colour preference is thought to be triggered by changing life circumstances.
According to this theory, your new colour preference may help you develop new qualities necessary to deal with your new circumstances.